Business Development Management as a Driver for Strategic Transformation Towards Organizational Prosperity in Developing Organizations: An Analytical Study

الملخص

This research aims to analyze the pivotal role of Business Development Management (BDM) as a critical strategic mechanism enabling developing organizations to transition from a state of survival to a phase of prosperity. The research problem arises from the unprecedented existential challenges these organizations face in environments characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). The study seeks to determine how the BDM function can be the primary driver for this strategic transformation and what opportunities and mechanisms are necessary to achieve this. The research adopts a descriptive-analytical methodology through desk research and conceptual analysis of recent literature. The study concludes that BDM represents the "strategic bridge" linking defensive survival strategies with the offensive requirements of prosperity by leading directed innovation, developing flexible business models, and building strategic alliances to share risks and secure resources. The research proposes a model for integrating the BDM function within the organization's strategic management, based on key enablers: agile leadership, organizational flexibility, and directed innovation, to ensure sustainable prosperity.