Spoken and Written Discourse of Online Moroccan Popup Adverts on YouTube

Abstract

This study looks at pop-up advertisements on YouTube as a way of talking to people that uses both speaking and writing. These advertisements usually have a person speaking through voice-over narration and written text on the screen at the time. YouTube pop-up advertisements are designed this way to get peoples attention and persuade them effectively. The study focuses on pop-up advertisements, where brand names are shown clearly to make both the speaking and writing parts stronger and more effective.The main goal of this research is to find out about the language and persuasive features of pop-up advertisements on YouTube. To do this the research uses a methodology that involves collecting and analyzing some video advertisements. The analysis looks at how the speaking and writing parts work and how advertisers use certain language features and strategies to influence people who watch the advertisements. Moroccan pop-up advertisements on YouTube are the focus of this study. The results show that Moroccan YouTube pop-up advertisements always use speaking narration and written text together to make their message stronger. This way people can remember what they say. They can give messages that people will not forget.The study also looked at how they persuade people. They do this by saying things than once saying the name of the brand many times and using language that is easy to understand and interesting. Moroccan YouTube pop-up advertisements use these ways to persuade people to buy things.This research is important because it helps us understand how advertising works on the internet. The results show that it is very important to communicate in the way when you are advertising online. It gives us ideas about how the language we use can affect what people buy. This can be very useful, for people who make advertisements, marketers and researchers who want to make advertising better and understand how people talk to each other on the internet. Moroccan YouTube pop-up advertisements are a part of this study.