جاذبية المجال الترابي وأثرها في دينامية الاستثمار على مستوى الجهة

Abstract

The article examines the strategic role of territorial marketing in addressing financial constraints and promoting regional development in Morocco, with emphasis on the Fès-Meknès region. Limited investment budgets, compared to administrative expenditures, hinder the implementation of large-scale projects, making innovative mechanisms for attracting investment essential. Territorial marketing is positioned as a multidimensional tool that not only enhances economic competitiveness but also integrates environmental preservation, cultural heritage protection, and the promotion of social and solidarity economies. By projecting a distinctive regional identity, it enables Moroccan regions to compete nationally and internationally while fostering inclusive and sustainable growth.